[15 Years of TV Leadership] ① Samsung TVs – A Legacy of Innovation – Samsung World Newsroom


From black and white to paint, analog to digital, and digital to sensible TVs­—Samsung Electronics has been there for all the important thing historic moments within the growth of the tv. Over time, Samsung has established itself as a worldwide tv chief by making use of revolutionary applied sciences and staying a step forward in terms of figuring out world life-style traits.


And Samsung’s innovation hasn’t slowed in 2021. Even within the unprecedented period of the worldwide pandemic, the corporate recorded a revenue-based TV market share of 31.9%1 in 2020. This was the very best determine the corporate had ever recorded, and signifies that Samsung has retained its primary spot within the world TV marketplace for the 15th consecutive yr. On this two-part sequence, Samsung Newsroom will discover the legacy of Samsung TVs, which have lengthy been pioneers within the sector.



A Historical past of Excellence

Samsung launched its preliminary ‘world’s first’ tv in 1998 with the launch of its 55-inch projection TV. The corporate’s preliminary securing of this title was partially caused by its serving to to steer the worldwide transition from analog to digital tv.


Samsung went on to additional change the sport by releasing its LCD TV within the early 2000s. Round this time the corporate efficiently popularized wall-mountable LCD TVs, resulting in the inception of the golden age of LCD TVs. Samsung additionally launched a 46-inch (116cm) LCD TV—which was then the biggest within the trade—and consequently altered the method of an trade that had not been targeted on large-screen TVs as much as then. The 46-inch LCD TV, which price greater than USD 13,000 again then, was extensively welcomed and helped spur the success of LCD TVs.


Samsung’s Bordeaux LCD TV, naturally portraying the tones of a advantageous wine


The Bordeaux LCD TV, launched by Samsung in 2006, is one other instance that reveals how innovation-based, outside-the-box pondering has modified the face of the sector forevermore. Builders started to query the long-term feasibility of thick, heavy, vacuum-tube-based televisions and as a substitute began to dream of TVs that have been light-weight and aesthetically refined. The Bordeaux TV was the outcome, with its gross sales numbers exceeding a million within the first six months of its launch. The Bordeaux TV featured a speaker that was relocated from either side of the TV to the underside, and highlighted its sophistication with a crimson colour and curved edges. Along with marking the launch of the Bordeaux TV, 2006 was additionally the primary time within the firm’s historical past that Samsung ranked first within the world tv market. The corporate has continued to carry that place for 15 consecutive years, and nonetheless holds it right now.



The Dedication to Realizing the Greatest Definition Ever Seen

Aiming to offer the best possible expertise to its tv customers, Samsung has maintained a eager dedication to bettering picture decision. In a time of regularly altering life-style patterns and an ever-expanding pool of content material, true technological innovation stays a main driving pressure in terms of retaining the TV trade’s prime spot.


Samsung’s LED TV, which acquired consideration for its revolutionary, built-in applied sciences


At CES 2009, Samsung launched the start of the LED TV period. The corporate’s LED televisions used gentle emitting diodes (LEDs), that are semiconductor-based gentle sources that emit gentle when present flows by way of them, to appreciate very clear picture decision. About 50 engineers labored for round two years to utterly redesign all parts of the TV, acquiring greater than 3,000 patents as they labored to appreciate the potential of LED TV expertise. The ensuing televisions would go on to differentiate themselves by creating an entire new area for the trade.


Samsung’s QLED TV, first launched at CES 2017


Samsung’s QLED TV, which achieved 100% colour quantity for the primary time within the trade, is one other product that reached the height of display expertise. In 2017, Samsung launched this next-generation tv, which was primarily based on quantum dot (QLED) expertise. The TV takes quantum dot expertise to new heights with developments in gentle effectivity, stability and a wider colour spectrum. Right now, Samsung emphasised that it will be creating a brand new commonplace for the worldwide TV market in accordance with its slogan, ‘The Subsequent Innovation In TV.’



Samsung revealed its 2021 Neo QLED, an entire new show expertise, throughout its First Look occasion forward of CES 2021. Neo QLED is underpinned by Quantum Mini LED expertise, which options LEDs which are 1/40th the peak of standard LEDs and are exactly managed by Samsung’s personal Quantum Matrix Know-how and Neo Quantum Processor, a robust image processor with enhanced upscaling capabilities. Thus, Samsung, which has remained a step forward in terms of introducing future show expertise, continues to steer the worldwide TV sector whereas additional strengthening its distinctive place out there.



Reflecting Customers’ Tastes – The Inception of the ‘Period of Good’ 

After main the worldwide TV marketplace for 15 consecutive years, Samsung’s improvements have come to rework customers’ existence and day by day routines too. As increasingly customers gained the flexibility to handpick the content material they wished to observe, Samsung launched the Samsung TV App Retailer in 2010. Particularly, the app offered quite a lot of high-quality native content material for various international locations, which helped to increase viewer swimming pools. By growing the app in keeping with the viewing preferences of every area and accentuating content material like sports activities, motion pictures, and cooking, Samsung helped make the viewing expertise extra pleasant and additional superior its management.


Samsung has additionally been providing its Samsung TV Plus2 service for the reason that service’s launch in 2015. Samsung TV Plus is the corporate’s free Good TV video service, which gives instantaneous entry to information, sports activities, leisure and extra. The service has now been expanded to 12 international locations, bringing entry to over 60 million Samsung Good TVs.



Samsung, which has at all times been forward of the pack in terms of making our societies smarter, will proceed to place the customers first by permitting them to pick out what they wish to devour and catering its choices to their tastes. Because it continues to show the ability of content material, Samsung is planning to additional increase its Good TV experiences by growing the variety of international locations the place it may possibly present its providers, in addition to reinforcing its cooperation with broadcasting corporations and content material suppliers from world wide.



1 January 2021 information launched by market analysis agency Omdia

2 Samsung TV Plus is at the moment accessible in choose areas together with the U.S., Canada, U.Okay., Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia, and Brazil. Service availability could differ by area and product.

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