[Editorial] Setting a New Commonplace for Smartphones in Our Altering World


By Dr. TM Roh, President & Head of MX Enterprise

Once I go searching me, I’m astounded by how a lot innovation exists in our world at present. But I’m most excited concerning the evolution of the smartphone. This single gadget gave strategy to new digital industries – to distant work, education, leisure and health – and the flexibility to seize, discover and talk with anybody, anyplace with the contact of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we’ve got by no means taken that without any consideration.

It’s not sufficient for cellular innovation to only evolve with the world. Now we have to be a step forward, so our know-how will help remodel the way in which we expertise every part round us and make our lives simpler. That’s why we continually push ourselves to interrupt the foundations of what a smartphone can do.

Breaking the Guidelines to Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Notice merged the comfort and portability of smartphones with the expansive display and notepad-like performance of tablets. Some balked on the 5.3-inch show — thought of huge then — however Notice created a legacy the place a big show is now the usual. The S Pen additionally shocked everybody. It empowered folks to bridge creativity with productiveness – each time inspiration struck, they may shortly write down their concepts and ideas in Samsung Notes.

In 2019, we dared to redefine smartphones as soon as once more. We launched our Galaxy Z Fold Sequence and introduced a completely new kind issue to the cellular trade. Our cutting-edge foldable design modified how folks used their telephones. With Flex Mode, video calls are hands-free and simpler. And multitasking with a number of home windows are additionally a breeze, as your cellphone turns into tablet-sized within the blink of a watch. And as soon as once more, the trade took discover, with many cellular firms now following in our footsteps to make foldables the subsequent large factor.

Innovating by Listening to Customers and Taking Notice

In a sea of smartphone sameness and iterative updates, our ambition stays agency: to detect the alerts that transformation is stirring – by listening to your suggestions – and proceed to ship cellular experiences that empower us all to evolve.

We all know a lot of you had been shocked when Samsung didn’t launch a brand new Galaxy Notice final yr. You really liked the unparalleled creativity and effectivity of the Galaxy Notice collection, which enabled you to modify from gaming nirvana to high-octane productiveness within the blink of a watch. You raved concerning the lifelike S Pen, which many say rivals placing ink to paper. And we haven’t forgotten about these experiences you’re keen on.

Catalyzing the Subsequent Evolution of Galaxy

For years, Samsung has transformed the skeptics who thought our concepts had been unimaginable. Whether or not it’s a display that’s too large, a stylus nobody knew they wanted or a pro-grade digicam that might actually deliver cellular pictures out of the darkish.

With each recent evolution of Samsung Galaxy units, we’ve got launched options that redefine the complete cellular class. And we’re about to rewrite the foundations of trade as soon as once more.
At Unpacked in February 2022, we’ll introduce you to probably the most noteworthy S collection gadget we’ve ever created. The subsequent technology of Galaxy S is right here, bringing collectively the best experiences of our Samsung Galaxy into one final gadget.

With it, you’ll personal the evening – taking the most effective and brightest images and movies you’ve ever captured with a cellphone. Additionally, you will dominate the day with energy, pace and instruments that may’t be discovered elsewhere. You’ll take pleasure in reducing edge-innovations made attainable because of the smartest Galaxy expertise but. All whereas feeling good about being a part of the most sustainable Galaxy ecosystem. And, sure, you’ll assist Samsung rewrite the way forward for smartphones as soon as once more.

Prepare for the final word Extremely expertise.



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