EveryDrop™ Filters by Whirlpool® Water Make a Splash on the Worldwide House + Housewares Present


BENTON HARBOR, Mich., March 6, 2015 /PRNewswire/ — At this yr’s Worldwide House + Housewares Present, EveryDrop™ Filters by Whirlpool® Water (NYSE: WHR) debuts a brand new model title and a set of their fridge filters 1-4 which are licensed to cut back essentially the most contaminants[1].  With the re-launch of the model’s title and introduction of recent, noteworthy product improvements, EveryDrop™ Filters by Whirlpool® Water is constant its mission to assist shoppers acknowledge and bear in mind the significance of water filtration and altering the water filter.  By an interactive Housewares Present expertise, the model is providing attendees a recent approach to take a look at water – from product demonstrations, easy ideas and subscription companies for filter alternative, to hydration stations that supply artistic methods to include water filtration into day by day actions.

“From our perspective, it is easy. Water is healthier filtered,” mentioned Jennifer Bonuso, Director of Shopper Merchandise for Whirlpool Company. “We all know shoppers’ lives are busier than ever, so it is our aim to proceed to seek out new methods to supply households accessible and versatile choices to get great-tasting, recent, filtered water, together with straightforward strategies and reminders to interchange their water filter.”

Whether or not making dinner at dwelling, touring or understanding on the health club, EveryDrop™ Filters by Whirlpool® Water creates merchandise that present an actual profit to households for his or her day-to-day water wants:

  • The new line-up of Ice and Water Fridge Filter(s) function filters 1-4 which are licensed to cut back the most contaminants[2].
    • Licensed to suit Whirlpool, Maytag, Amana, KitchenAid, and Jenn-Air fridges, the brand new assortment options eight totally different filters for various fridge fashions and decreasing varied contaminants.
    • Filters numbers one by means of 4 are licensed to cut back essentially the most contaminants, [3] together with prescribed drugs, pesticides, lead, cysts, sediments, minerals, chlorine style and odor.
  • The award-winning EveryDrop Moveable Water Filter is ideal for at dwelling and on–the-go recent, filtered water.
    • Its quick move filtration know-how and compact, contoured design permits it to fill any container 5 instances sooner than main model water filtration pitchers [4] – one gallon in two minutes.

Going past showcasing the worth of filtered water, the model is encouraging shoppers to recollect to vary their water filter – whether or not it is making a seasonal guidelines, setting calendar reminders or signing up for an EveryDrop™ Filters by Whirlpool® Water subscription service. The model carried out analysis[5] that discovered practically half of shoppers are unaware that they should change their fridge filter each six months to take care of most contaminant removing.

“We’re thrilled to be current at this yr’s Worldwide House and Housewares Present,” mentioned Bridget Battistone, senior model supervisor, EveryDrop™ Filters by Whirlpool® Water. “We all know changing the water filter and filtering faucet water at dwelling or on-the-go is not at all times top-of-mind for households, however we expect it must be – we drink it, prepare dinner with it – water is a vital and essential a part of our lives.  This present is a good alternative for us to remind individuals of the impression filtered water can have on our day by day lives, and provides them tricks to make altering out their dwelling or transportable water filter so simple as potential.”

Situated within the Lakeside Room (L12813#) at McCormick Place, attendees heading to the Housewares Present may have the chance to work together and interact with EveryDrop™ Filters by Whirlpool® Water first-hand, studying concerning the Ice and Water Fridge Filter(s) and EveryDrop™ Moveable Water Filter.  For retail patrons and media, EveryDrop™ hydration stations within the Lakeside and South Consumers Golf equipment will provide customized mocktails, making certain attendees keep hydrated all through the present, together with distinctive concepts to achieve the mandatory quantity of day by day water consumption.

For extra info on the model’s water filtration improvements and to learn to arrange a subscription to interchange your water filter, comply with @EveryDropWater on social media.  For attendees, enter to win an EveryDrop™ Moveable Water Filter: tag @EveryDropWater and use #SpringForward.

About EveryDrop™ Filters by Whirlpool® Water
EveryDrop™ Filters by Whirlpool® Water is a water filtration firm, together with fridge water filters and the EveryDrop™ Moveable Water Filter. For over 100 years, American households have relied on Whirlpool Company as a trusted title in dwelling home equipment and shopper options. This belief throughout the nation has saved us related to our prospects and supported our skill to design new improvements to assist additional enhance your loved ones’s on a regular basis life. Now, our EveryDrop™ Filters by Whirlpool® Water specialists proudly current the brand new line-up of fridge filters – that includes filters 1-4 which are licensed to cut back essentially the most contaminants[6]. We additionally proudly provide the EveryDrop™ Moveable Water Filter for excellent tasting water on the go. EveryDrop Filters by Whirlpool® Water simplifies your life and revolutionizes the place, when and how briskly you get pleasure from freshly filtered, clear, great-tasting water. Comply with @EveryDropWater on social media to find extra and learn the way to join a subscription to interchange your water filter.  Discover us on Fb at https://www.fb.com/EveryDropWater and Twitter at https://twitter.com/everydropwater.

[1] Filters 1-4 solely. Filters 1,2, & 4 primarily based on NSF rated 6 month fridge filters flowing .75 gpm -.80 gpm. Filter 3 primarily based on NSF rated 6 month fridge filters flowing .50 gpm – .60 gpm.

[2] Filters 1-4 solely. Filters 1,2, & 4 primarily based on NSF rated 6 month fridge filters flowing .75 gpm -.80 gpm. Filter 3 primarily based on NSF rated 6 month fridge filters flowing .50 gpm – .60 gpm.

[3] Filters 1-4 solely. Filters 1,2, & 4 primarily based on NSF rated 6 month fridge filters flowing .75 gpm -.80 gpm. Filter 3 primarily based on NSF rated 6 month fridge filters flowing .50 gpm – .60 gpm.

[4] Based mostly on move fee testing of main model water filtration pitchers.

[5] Supply: Whirlpool Company.

[6] Filters 1-4 solely. Filters 1,2, & 4 primarily based on NSF rated 6 month fridge filters flowing .75 gpm -.80 gpm. Filter 3 primarily based on NSF rated 6 month fridge filters flowing .50 gpm – .60 gpm.

Brand – http://pictures.prnewswire.com/prnh/20150306/180001LOGO

SOURCE Whirlpool Company

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