Flipkart ties up with Godrej Interio for furnishings vertical

MUMBAI: In a transfer that may assist enhance its play in furnishings house, Flipkart immediately introduced an unique partnership with Godrej Interio to allow clients to entry an unique, and distinctive vary of furnishings.

Flipkart will provide full assortment of furnishings from Godrej Interio, which incorporates designs for lounge, eating room and bed room, the corporate stated in an announcement.

“Our mixed strengths in product growth and advertising and distribution goes to assist develop the footprint for the model, whereas on the identical time allow an all new furnishings purchasing expertise for our clients,” stated Sandeep Chandrakant Patil senior Director Enterprise, Flipkart.

Godrej Interio is taking a look at a long-term partnership with Flipkart to make its choices accessible to a bigger on-line buyer base throughout the nation, the e-commerce head of Godrej Interio, Shanu Singh stated.

The web furnishings market is valued at USD 130 million and is predicted to develop at a compounded annual fee of 75 per cent and attain over USD 700 million by 2020, in keeping with business specialists.

This progress is to be attributed to the truth that furnishings and the home-decor class is evolving past its utilitarian worth to change into a part of one’s life-style selection.

Rising curiosity exhibited by smaller cities, like Jamshedpur, Aurangabad, Bhubaneshwar and Lucknow additionally contribute considerably to the expansion of this class, specialists added.

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