Godrej Group commemorates seventy fifth yr of India’s Independence with a singular marketing campaign #FreedomIs

MUMBAI, India, Aug. 15, 2021 /PRNewswire/ — As India celebrates 75 years of freedom, the Godrej Group at this time launched a digital movie to rejoice the spirit of independence with the marketing campaign – #FreedomIs

Conceptualised by the Company Model and Communications Staff of  Godrej and Creativeland Asia, the narrative of the digital movie goals to encourage the youth of India to cherish their freedom by celebrating the essence of at this time’s unbiased India and understanding what freedom means to them.

The theme #FreedomIs expresses the expectations of the youth of the nation and presents their perception of what freedom means to them, and the way their sort of India shall be completely different. The marketing campaign highlights varied facets that they will relate to and urges each citizen to take a pledge to unfold this concept of an optimistic India.

Tanya Dubash, Govt Director and Chief Model Officer, Godrej Group, stated, “The digital marketing campaign #FreedomIs reaffirms the Godrej Group’s imaginative and prescient of bringing a optimistic change within the society by encouraging the youth to be higher residents. Whereas we emphasize our dedication to create a larger nation and assist its journey in scaling newer heights, we urge the nation’s youth to be passionate, bold and patriotic by their actions and actually embody the spirit of what freedom means to them.

Anu Joseph,  Chief Inventive Officer, Creativeland Asia, stated, “As a Group that has been round from earlier than India’s self-reliant motion, Godrej has all the time aligned its objectives with the nation’s. Right this moment, on the event of the nation’s 75th Independence Day, Godrej calls upon the youth to align their imaginative and prescient with our nation’s ambitions and concept of freedom. This movie is a reminder and a name to motion.”

Watch the video right here

About Godrej Group

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi motion. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a couple of ventures, earlier than he struck gold with a locks enterprise. Right this moment, we benefit from the patronage of 1.1 5 billion customers globally throughout client items, actual property, home equipment, agriculture and lots of different companies. The truth is, our geographical footprint extends past Earth, with our engines now powering a lot of India’s area missions. With revenues of over USD 5 billion we’re rising quick, and have thrilling, bold aspirations. For us, it’s most necessary that moreover our sturdy monetary efficiency and modern, much-loved merchandise, we stay a great firm. About 23 per cent of the promoters’ holding within the Godrej Group is held in trusts that put money into the surroundings, well being and training. We’re additionally bringing collectively our ardour and function to make a distinction by our Good & Inexperienced technique of ‘shared worth’ to create a extra inclusive and greener India. On the coronary heart of all of this, are our individuals. We take a lot satisfaction in fostering an inspiring office, with an agile and excessive efficiency tradition. We’re deeply dedicated to recognizing and valuing range throughout our groups.

For extra data on the Firm, please go online to www.godrej.com

Media Contact :
Supreeth Sudhakaran
[email protected]
Godrej Group

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