Godrej Home equipment presents ‘#TheOneForYou’ with a contact of humour


Click on on the Picture to look at the TVC.

House equipment large Godrej Home equipment has launched a TV business that includes its vary of frost-free fridges. Conceptualised by Creativeland Asia across the theme of ‘#TheOneForYou’, it showcases the wide selection supplied by the model, bringing alive how completely different folks with completely different wants are capable of finding their greatest match, with a component of humour.

The business is about up in a assemble of a Godrej Home equipment showroom lined up with the large vary of Godrej frost-free fridges. The marketing campaign reveals a younger, subtle lady who walks into the Godrej showroom. As she enters the fridge part, she witnesses one thing that takes her unexpectedly. She spots folks lovingly hugging completely different Godrej fridges. She retains strolling down the aisle, witnessing this show of affection with disbelief. The second of shock is adopted by awe when one thing magical occurs. She spots a shocking fridge — a Godrej NXW Aura. And instinctively, she runs and hugs the fridge respiration a ‘sigh’ of aid as she is lastly discovered the one fridge that appears to be made for her.

Extremely product-centric however partaking, the movie establishes the model’s effort in catering to the wants of their large base of shoppers creatively.

Swati Rathi, Head, Advertising, Godrej Home equipment, mentioned, “After we meet our clients and go to their houses, they’ve a real affection for our model and merchandise. Our merchandise are likely to change into an integral a part of their loving houses.

“And whereas the transient was easy – to showcase the wide selection of our frost-free fridges, the TVC does way more. It brings alive that heat fuzzy feeling of discovering the right one and performs on that acquainted romantic notion of ‘love at first sight’. Solely as a substitute of being restricted to a possible life companion, it’s been utilized to fridges. That is the place the humour lies and we really feel it can allow the movie to interrupt litter.

“The marketing campaign will discover expression in numerous methods throughout a number of contact factors for higher registration.”

Anu Joseph

Anu Joseph, Chief Artistic Officer, Creativeland Asia, added, “The hassle was to create a captivating and strikingly completely different movie for a spread of fridges which are charming and strikingly completely different. The reality is that individuals do spend a substantial period of time selecting their fridge, and after they discover what they need, there’s immense satisfaction. We needed to dramatise that satisfaction. We needed to humanise it.”

The TVC:

Credit:

Shopper: Godrej Home equipment

Company: Creativeland Asia

Artistic Staff: Anu Joseph, Sharmad khambekar, Abhijat Bharadwaj, Santosh Sonawane, Vighnesh Karadkar, Tenzin Wangdi

Account Administration: Rajbir Chowdhary, Darsh Parkeh

Manufacturing Home:  Zigzag Movies

Director: Abhijit Sudhakar

Producer: Anupama Ahluwalia

Information@BestMediaInfo.com



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