Godrej Interio eyes customised branded furnishings enterprise with U&US

Godrej Interio, the furnishings model from Godrej & Boyce, is increasing its customised branded furnishings enterprise and has introduced the launch of U&US Residence Design Studio. The corporate plans to develop the newly launched phase to Rs 1,000 crore within the subsequent three years.

Navroze Godrej, Director, Godrej & Boyce stated: “This is likely one of the largest disruptive enterprise processes, the place we’re partnering with native carpenters and designer communities to prepare a big phase of the unorganized market.”

ALSO READ: Godrej & Boyce eyes Rs 10,000-cr turnover in FY16

The corporate opened its third studio in Pune, after two pilots in Thane and Khargar in Mumbai. Godrej plans to open 20 such studios throughout the nation within the subsequent one 12 months. The worth of furnishings at U&US could be 20 per cent greater than made-to-order furnishings.

“Branded house furnishings is rising at 20 per cent however is simply 10 per cent of the Rs 4,500 crore market.

But it’s rising quicker than the general furnishings market (at 12 per cent). For more and more cell shoppers of branded furnishings, there shall be issues about after-sales service and including totally different parts on a piecemeal foundation. U&US will present a platform for purchasers to take their imaginative and prescient and put it into actuality with out the problem of getting to take care of a battery of distributors,” stated Anil Mathur, COO, Godrej Interio.

He added, “This is likely one of the largest disruptive enterprise processes the place we’re partnering with native carpenters and designer communities to prepare a big phase of the unorganized market.”

Godrej is establishing a 3rd facility at Shirwal close to Pune to make prepared to make use of furnishings with an funding of Rs 300 crore. It will primarily cater to hospital furnishings. In response to Mathur, the growth will assist enhance the corporate turnover type Rs 900 crore to Rs 3000 crore within the subsequent three years from this enterprise.

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