Godrej Interio eyes Rs 400-crore turnover from mattress phase

MUMBAI: Godrej Interio, the furnishings arm of Godrej Group, is seeking to double its mattress phase turnover as much as Rs 400 crore within the subsequent three years.

“We’ve round 5 per cent market share within the organised mattress phase now however we predict to double our turnover within the subsequent three years.

“We’ve a turnover of Rs 170 crore at current from the mattress phase and within the subsequent three years we wish to double it and go as much as Rs 350-Rs 400 crore,” Godrej Interio Chief Working Officer Anil Mathur advised.

The organised mattress phase within the nation is estimated to be round Rs 3,000 crore, rising at 8-9 per cent.

The corporate goals to clock a complete income of Rs 2,000 crore this fiscal and is aiming to develop at a compounded annual progress price (CAGR) of 15-16 per cent over the subsequent three years.

Final 12 months, the corporate had recorded a turnover of Rs 1,700 crore.

Within the estimated Rs 8,000 crore branded furnishings house that’s rising at 10-12 per cent, the corporate has a market share of 15 per cent.

The business-to-consumer phase contributes over Rs 500 crore within the branded furnishings house, with the remaining coming from business-to-business sector.

The corporate can also be planning to arrange a greenfield plant at Khalapur within the subsequent two years to fabricate each furnitures and mattresses.

“We’re unfold over three areas — Vikhroli, Shirwal, Haridwar and we’re coming with a greenfield venture two years from now at Khalapur, on the Mumbai-Pune expressway,” Mathur stated.

He, nevertheless, didn’t reveal the quantum of funding for a similar.

Godrej Interio has presence in 700 shops throughout the nation, together with 55 company-owned shops. Additionally it is planning to launch its e-commerce platform this April.

“On-line will play an vital position within the omni-channel technique that we now have developed. We’re taking a look at e-commerce not only for on-line gross sales however to drive site visitors to shops,” Mathur added.

The corporate has already partnered with e-commerce gamers like Flipkart and Pepperfry to retail its merchandise on-line and can also be planning to tie-up with Amazon.

Town-based agency additionally exports workplace furnishings to the Center East.

Mathur stated the corporate will deal with the home marketplace for the subsequent 5 years earlier than seeking to broaden within the Center East and Africa in a giant approach.

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