Godrej Interio pitches “Thoughtfully Designed Furnishings” in new marketing campaign | Promoting


A brand new marketing campaign for Godrej Interio is predicated on the thought “Thoughtfully Designed Furnishings”. The TVC options the completely different rooms of a home, and variations of it usually in the identical body, and the way a small change within the design of the furnishings “makes life lovely”. The thought has been reiterated in print and out of doors.   

Commenting on the brand new marketing campaign, Neeraja Kale, department head, Regulation & Kenneth Mumbai, stated, “Not many individuals are conscious that Godrej Interio has actually implausible designs. Not simply when it comes to aesthetics however small design improvements which make life simpler and so significantly better. The duty therefore was easy – let the product discuss for itself.” 

Charles Victor, nationwide artistic director, Regulation & Kenneth, stated, “Whereas the movie might have turn out to be one more “let’s join” cliché, we tried so as to add a visible fashion that’s distinctly and dramatically completely different from what one sees normally.” 

Bedraj Tripathy, common supervisor – advertising, Godrej Interio, stated, “With merchandise designed preserving usability in thoughts, that is an fascinating marketing campaign execution. Belief it brings concerning the side of ‘thoughtfully designed furnishings’ within the minds of the customers.”The movie has been directed by Raja Menon and produced by Bandra West Footage. 

Watch the TVC and consider the adverts beneath

 

 

Godrej Interio
Godrej Interio

Company: Regulation & Kenneth Communications (I) Pvt. Ltd.

 

Nationwide Artistic Director: Charles Victor

 

Artistic Director: Pradeep Yeragi & Rishi Upadhay

 

Affiliate Artistic Director: Divakar Shetty

 

Senior Artwork Director: Anita Dharane

 

Copywriter: Aarti Srinivasan

 

Vice President & Department Head: Neeraja Kale

 

Model Companies Director: Ravishankar Iyer

 

Sr. Account Government: Jovinson Duarte

 

Senior Movies Government: Umesh H. Patel

 

Manufacturing Home: Bandra West Footage

 

Director: Raja Menon

Company: Regulation & Kenneth Communications (I) Pvt. Ltd.

Nationwide Artistic Director: Charles Victor

Artistic Director: Pradeep Yeragi & Rishi Upadhay

Copywriter: Aarti Srinivasan

Vice President & Department Head: Neeraja Kale

Model Companies Director: Ravishankar Iyer

Sr. Account Government: Jovinson Duarte

Senior Movies Government: Umesh H. Patel

Manufacturing Home: Bandra West Footage

Director: Raja Menon

 



Supply hyperlink