Godrej launches new fridges, washing machines


Godrej Home equipment on Friday expanded its fridge and washer vary by launching three new fashions — the Godrej EDGE RIO fridge, Godrej EDGE NEO fridge and Godrej EDGE Ultima Semi-Computerized washer.

“As Indian households battle the pandemic, dwelling home equipment can go a good distance in lowering their burden and easing their stress. Our newly launched vary of home equipment — Godrej EDGE RIO, Godrej EDGE NEO and Godrej Edge Ultima — out there within the high-volume common segments, are supposed to cater to shoppers throughout the nation. These are being manufactured at our state-of-the-art factories, one more step in direction of supporting ‘Aatmanirbhar Bharat’,” mentioned Kamal Nandi, Enterprise Head and Govt Vice-President, Godrej Equipment.

Accessible in 192L capability with 5-star, 4-star, 3-star and 2-star variants, the Godrej EDGE RIO and EDGE NEO fridges are priced at ₹14,000 onwards. The Godrej Edge Ultima washing machines are priced at ₹16,400 onwards.

For the reason that pandemic positioned restrictions on large-scale gatherings, Godrej Home equipment has been launching merchandise in a digital format. Sanjeev Jain, Nationwide Gross sales Head, Godrej Home equipment, mentioned the corporate is planning to launch new merchandise via the 12 months throughout completely different segments.

The Godrej EDGE RIO and EDGE NEO are designed to cater to the necessity for extra storage in fridges, the corporate mentioned. The 5-star ranking as per the 2020 power ranking norms, together with the benefits of the superior inverter know-how, makes Godrej EDGE RIO and EDGE NEO fridges extremely energy-efficient and power-saving, it added.

Godrej Edge Ultima, a 5-star rated washer, optimises electrical energy consumption and offers larger financial savings, it mentioned.



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