Godrej Locking Options and Techniques urges individuals to ‘Keep secure in an unsafe world’


Godrej Locking Options and Techniques has lately launched its model thematic movie selling its public consciousness initiative #HowSafeAreYou. The model final yr unveiled a novel digital marketing campaign #HowSafeAreYou to advertise consciousness on dwelling security by releasing a collection of three movies that ‘unlocks the thoughts of a robber’

Maintaining with the general public sentiments and response to this public consciousness marketing campaign, Godrej LocksS has deliberate to increase its narrative of constructing ‘dwelling security a proactive resolution’ by releasing one other thought upsetting model movie.

Godrej Locks commissioned a shopper notion research that exposed a whopping 98.5% of respondents perceived dwelling to be the most secure place to be.

On this research video, shoppers defined varied methods by which they defend their properties and valuables. Respondents from various backgrounds and demographics unequivocally said that to safe their properties, they place their religion in locking programs.

The model movie makes an attempt to encapsulate all these research findings and begins with a message that talks about warfare, world warming, environmental hazards, pure disasters, and man-made disasters. The video goes to say that on this unsafe world, a minimum of our properties must be secure. It highlights the urgency w.r.t. the necessity to make ‘dwelling security’ a precedence.

Commenting on the launch of the model video, Mr. Shyam Motwani, Govt VP & Enterprise Head, Godrej Locking Options and Techniques mentioned, “The model video is an extension to our public consciousness initiative to unfold the phrase about dwelling security and to assist individuals develop into proactive about security. Through the years, crime has remodeled and develop into extra non-predictive and thieves have develop into extra ready with their modus operandi and having this info, we try our greatest to assist inculcate small adjustments of their on a regular basis habits that might ultimately assist stop crime. This video tries to create a way of urgency that one must preserve their properties secure.”

The video is a part of a nation-wide initiative by Godrej Locking Options and Techniques to advertise consciousness about dwelling security. The video was launched on YouTube and distinguished social media channels as that is probably the most highly effective medium to succeed in out to the viewers.


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