Within the first section of Godrej Safety Resolution’s Break-in Problem, spanning 150 days and throughout eight key metro cities of the nation, residents learnt the significance of proactively adopting house safety options.
India’s largest and trusted house safety options supplier, Godrej Safety Resolution, has accomplished 150 days of its distinctive Break-in Problem. In the course of the first section of the problem, held throughout eight key metro cities of the nation, over 1 lakh customers partook however failed to interrupt open a Godrej house locker as in opposition to a locked wood cabinet.
GSS’s Break-in Problem was unveiled in August 2019 throughout which the corporate dedicated to reaching out to 10 lakh Indian customers from 350 residential societies and business institutions throughout 15 key cities earlier than FY2021. The problem was commenced in response to a shopper conduct perception examine, ‘India’s Safety Resolution Quotient’ which revealed 55% of Indian customers proceed to retailer their valuables in cabinets or wardrobes regardless of the provision of extra economical and protected choices like house lockers.
Commenting on this initiative, Mehernosh Pithawalla, Group Head, Vice President and International Head – Advertising and marketing, Gross sales & Innovation, stated, “Final 12 months our shopper conduct survey, India’s Safety Options Quotient, highlighted that one in each two residents in India continues to retailer their valuables in cabinets and wardrobes. This was one of many essential safety errors identified by the examine. It highlighted an pressing want to coach customers that our house lockers are 10 to 1000 instances stronger and safer than wardrobes. Foundation the rules of ‘present do not inform’ we launched into a shopper activation program that not simply educated customers but additionally gave them first-hand expertise of safety options obtainable out there. We’re completely happy to announce that within the first section, over 1 lakh folks failed within the try to break-open our house locker and declare the INR 1 lakh prize cash. Consequently, we have now seen a proportionate skew in the direction of the adoption of reliable safety options and residential lockers amongst the contributors as they acknowledge the significance of defending their valuables and family members for attaining peace of thoughts.”
The Break-in-Problem is part of the Godrej Safety Options’s current omnichannel advertising marketing campaign, #BilkulSafeHai, below which the corporate has taken numerous measures to succeed in out, educate and have interaction customers on the significance of adopting house safety options. The marketing campaign was launched with a humorous sequence of TVCs, digital movies and print campaigns that includes main Bollywood actor Ayushmann Khurrana beginning September 2019. As an extension of the technique, the corporate additionally launched its e-commerce retailer in November 2019.
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