Godrej Safety Options (GSS) has introduced its plans to speculate Rs 100 crore in direction of strengthening its omnichannel presence and product innovation capabilities. As a part of the technique, the corporate has chosen actor Ayushmann Khurrana to be the face of its new multi-channel nationwide marketing campaign #BilkulSafeHai.
As a part of the marketing campaign, Godrej Safety Answer has unveiled a TVC that includes Ayushmann. Conceptualised by Wunderman Thompson, the TVC goals to spotlight the good thing about adopting dwelling lockers to safe valuables and paperwork at dwelling as an alternative of normal picket cabinets or wardrobes. The TVC dispels the parable that one won’t ever be the sufferer of theft and banks on humorous wordplay and depicts a well-recognized state of affairs of neighbours assuaging a home-owner put up a housebreaking try.
Elaborating on the marketing campaign, Mehernosh Pithawalla, Vice President and World Head – Advertising, Gross sales and Innovation, Godrej Safety Options, stated: “In India, solely 7 per cent of the inhabitants owns a house locker. The Safety Options Quotient examine revealed 52 per cent of Indians proceed to retailer their valuables in cabinets and wardrobes that are weak to break-ins. That is regardless of the excessive fee of crime and marginal restoration fee of stolen property within the nation. By Rs 100 crore funding in our omnichannel technique and #BilkulSafeHai marketing campaign, we want to elevate consciousness among the many client to take proactive steps in direction of making each Indian dwelling completely secure.”
Commenting on the transient, Priya Pardiwalla and Steve Mathias, VPs and ECDs Wunderman Thompson stated, “It was an fascinating and single minded transient ‘Godrej House Lockers are 10 occasions stronger than a cabinet’. For this one, we determined to place ourselves not within the sneakers of the patron, however surprisingly, within the sneakers of a robber. Like all of us, robbers too have deadlines, in actual fact a lot tighter ones. Inside minutes, they should get the job completed earlier than a suspecting neighbour or safety guard reveals up. Nonetheless, when there’s a Godrej House Locker and even when a robber tried his luck to interrupt it open, it might imply far more time, which he doesn’t have. As a substitute, it’s simpler to rob a house that doesn’t have the locker.”
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