Godrej Shopper Product Restricted broadcasts Saif Ali Khan as model ambassador for Godrej Knowledgeable Simple Shampoo Hair Color

MUMBAI, India, July 28, 2021 /PRNewswire/ — Godrej Knowledgeable Simple, India’s foremost and largest promoting hair color trusted by over 5 crore households, introduced the appointment of Bollywood actor Saif Ali Khan because the model ambassador for Godrej Knowledgeable Simple Shampoo Hair Color. This shampoo hair color is a contemporary and handy approach of hair colouring. Similar to shampoo, one merely wants to use the product on dry hair and in 5 minutes your entire colouring course of is accomplished. The model affiliation with Saif Ali Khan will probably be to drive penetration and consciousness of this providing and shampoo hair color class. Godrej Knowledgeable Simple has additionally unveiled a new TVC marketing campaign that includes Saif conceptualized by Creativeland Asia, to spotlight the product options and enhance visibility of the class.

Popularly recognized for his easy but subtle type, Saif Ali Khan is likely one of the celebrated actors within the nation. This makes him the right selection for Godrej Knowledgeable Simple Shampoo Hair Color, which is easy and easy-to-use and supplies immediate ends in simply 5 minutes. Godrej Knowledgeable Simple Shampoo Hair Color is an revolutionary product formulation enriched with Amla and Shikakai that nourishes hair whereas guaranteeing the protection of gray hair, thereby making the hair extremely gentle.

Talking in regards to the collaboration, Saif Ali Khan stated, “Godrej Knowledgeable is India’s first hair color model and launched us to many codecs of hair colors. Similar to me, the model has continually advanced, be it from powder hair color to wealthy crème color and now to a 5-min shampoo hair color. Godrej Knowledgeable Simple Shampoo Hair Color matches my type of protecting issues easy but fashionable. The 5minute fast and simple software course of is my favorite function.”

Commenting on this announcement, Sunil Kataria CEO – India and SAARC, Godrej Shopper Merchandise Restricted, stated, “Godrej Knowledgeable Simple shampoo hair color, is an innovation within the hair color class. By way of this providing, we’re giving an answer to customers who’ve time paucity and wish to color their immediately. Simplifying your entire course of and reaching a brand new colored hair look in 5 minutes is what makes Godrej Knowledgeable Simple an innovation. Our partnership with Saif Ali Khan will assist us amplify consciousness of the class in addition to our product throughout city and rural markets.”

Commenting on the brand new TVC marketing campaign, Anu Joseph, Chief Artistic Officer, Creativeland Asia, stated, “Hair colouring has at all times been a time-consuming, tedious factor, that one must plan for. And gray hair has at all times are available the way in which of 1’s type, when there is a final minute plan. With Godrej Knowledgeable Simple Shampoo hair color, hair colouring may be simply as impromptu as your plans. The movie, starring Saif, brings to life this perception in a lightweight, banter-filled story between siblings.”

Godrej Knowledgeable Simple Shampoo Hair Color is available in easy-to-consume, single-use sachets. Merely apply the contents on dry hair. Therapeutic massage all of it in after which wash it off in 5 minutes. A single pack of Godrej Knowledgeable Simple Shampoo Hair Color is affordably priced at INR 29 (INR 25 for South market) and might lasts as much as a complete month. It’s obtainable in three variants together with Pure Black, Pure Brown and Burgundy. The product is obtainable throughout basic/ fashionable commerce and e-commerce platforms.

Hyperlink for brand new TVC: https://youtu.be/6A7927Cwg6o

About Godrej Shopper Merchandise Ltd

Godrej Shopper Merchandise is a number one rising markets firm. As a part of the 124-year younger Godrej Group, we’re lucky to have a proud legacy constructed on the sturdy values of belief, integrity and respect for others. On the similar time, we’re rising quick and have thrilling, formidable aspirations.

At the moment, our Group enjoys the patronage of 1.15 billion customers globally, throughout completely different companies. According to our 3 by 3 method to worldwide growth at Godrej Shopper Merchandise, we’re constructing a presence in 3 rising markets (Asia, Africa, Latin America) throughout 3 classes (dwelling care, private wash, hair care). We rank among the many largest family insecticide and hair care gamers in rising markets. In family pesticides, we’re the chief in India, the second largest participant in Indonesia and are increasing our footprint in Africa. We’re the chief in serving the hair care wants of girls of African descent, the primary participant in hair color in India and Sub-Saharan Africa, and among the many main gamers in Latin America. We rank quantity two in soaps in India and are the primary participant in air fresheners and moist tissues in Indonesia.

However for us, it is rather necessary that apart from our sturdy monetary efficiency and revolutionary, much-loved merchandise, we stay a superb firm. Roughly 23 per cent of the promoter holding in our Group is held in trusts that put money into the surroundings, well being and schooling. We’re additionally bringing collectively our ardour and objective to make a distinction via our ‘Good & Inexperienced’ method to create a extra inclusive and greener India. 

Contact :
Supreeth Sudhakaran
[email protected]
Godrej Group

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