How Godrej Locks is enjoying a notion recreation to win over new-age prospects


With humour and realism in its promoting and an elevated digital presence, the legacy model retools itself for a brand new technology of shoppers

Subjects

Godrej Locks  |  Godrej  |  Commercial



TE Narasimhan  | 
Chennai 





How do manufacturers battle notion? How does a burger chain or a cola model, as an illustration, persuade prospects that it cares about their well being? Or extra pertinently, within the case of Godrej Locking Programs and Options (GLSS), how does a model overcome its trusted legacy of analogue options to influence prospects that expertise and design are additionally amongst its core strengths?



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First Revealed: Mon, August 20 2018. 21:44 IST



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