With humour and realism in its promoting and an elevated digital presence, the legacy model retools itself for a brand new technology of shoppers
Subjects
Godrej Locks | Godrej | Commercial
TE Narasimhan |
Final Up to date at August 20, 2018 21:44 IST
How do manufacturers battle notion? How does a burger chain or a cola model, as an illustration, persuade prospects that it cares about their well being? Or extra pertinently, within the case of Godrej Locking Programs and Options (GLSS), how does a model overcome its trusted legacy of analogue options to influence prospects that expertise and design are additionally amongst its core strengths?
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First Revealed: Mon, August 20 2018. 21:44 IST