How Godrej’s Advertising and marketing Maven Kendria Sturdy Elevates Multicultural Haircare Manufacturers


For advertising mogul, Kendria Sturdy, working with manufacturers that uplifted her spirits, her friends and her neighborhood was the final word dream. Godrej North America made that dream a actuality.

Kendria Sturdy is the Government Vice President and Head of Advertising and marketing and Innovation of Godrej North America the place she works with a number of the world’s main Black and Brown manufacturers corresponding to African Delight®, Darling®, Curl Rehab®, AFROSHEEN®, Only for Me®, and extra.

After spending a decade working in advertising and product improvement for multimillion-dollar textured haircare manufacturers, Kendria is aware of what really sells-out launches and energizes phrase of mouth client buzz—and it’s not mastering the advertising taste of the week. On the root of any profitable enterprise, it’s all about how effectively you join with the heartbeat your client and talk your understanding again to them via product and repair.

Magnificence is a key a part of a lady’s day and hair styling is usually a vital a part of her id that actually influences her routine and shallowness. With that in thoughts, Kendria has skilled many rewarding and equally difficult moments all through her profession as she continues to convey progressive magnificence merchandise to the mass market. Kendria reimagines and restores various manufacturers to succeed in past their potential, transferring them into worldwide spotlights as product innovators, advertising strategists and staff builders.

“What I do at Godrej is so essential to me as a result of I’m a Black girl,” stated Kendra Sturdy Government Vice President and Head of Advertising and marketing and Innovation of Godrej North America. “I grew up within the south with a really supportive household who taught me to hold my confidence, construct my shallowness up and consider that I can obtain something I need in my profession and private life. My grandmother was a housekeeper and faculty instructor, my mother and her siblings had been first-generation faculty college students, in order that they’ve all the time championed the significance of schooling and onerous work. They paved the best way for me to succeed, and now I’m decided to pave the best way for others behind me. It’s unexplainable how blessed I really feel that one thing I’ve created has touched the lifetime of a lady that I don’t know.”

Inside her position, she weaves a tradition of excellence and constructive momentum into the material of the corporate via managing the planning and execution of highly effective advertising, model improvement methods and innovation for key client product launches and ensuring to all the time preserve the wants of coily, curly hair girls first.

“I like working with a staff that’s as passionate and proficient as mine throughout manufacturers,” stated Kendria Sturdy. “It’s much more rewarding to know that I’ve the duty to create profession alternatives and assist different girls develop into their greatest skilled and private selves. I’m honored to open the door for girls on my staff and watch them go farther than me. The most important problem I’ve labored via is studying that I can’t be all the things for everybody. Early in my profession, it was unexplainably troublesome to create boundaries and take time for myself, however you’ll be able to’t pour from an empty cup! Once I realized that I ought to by no means “work empty” and stopped sacrificing myself for the targets of my group, I turned a extra inventive thinker, stronger chief, and a greater buddy. It’s motivating to be in contact with myself, my inside circle and my religion to replenish my very own cup, in order that means I can pour into these round me.”

Godrej has skilled immense progress in recent times due to its adherence to its core model values – “belief, be daring, create delight, personal it, be humble and present respect.” Figuring out that the center of a enterprise is its individuals – each staff and customers – Godrej takes a lot satisfaction in fostering an inspiring office and deeply committing to recognizing, valuing range throughout its world groups and celebrating it Black and Brown staff and customers.

By having groups comprised of various backgrounds and consultant of the ladies they serve, Godrej’s workforce permits for factors of view and insights which may have in any other case been missed. Godrej acknowledges that their customers aren’t monolithic, and believes in fostering a tradition of curiosity, openness, and selection. From this mindset they’ve discovered tips on how to higher establish procuring traits and client habits which have led us to innovate really impactful merchandise. As extra corporations attempt to implement applications to enhance worker range and satisfaction, Kendria recommends step one must be organizational buy-in.

“One of the best ways to champion that is to all the time to tie it again to your group’s goals,” stated Kendra Sturdy. “Persons are each firm’s greatest useful resource, so that you’ll discover success if you happen to can element out how DE&I applications can encourage productiveness and maximize effectivity. In case you can display how these applications can and do protect and enhance the corporate’s goals in addition to improve its backside line, then it’s a no brainer. These initiatives are a lot greater than a nice-to-do for corporations – it’s essential – so I’d undoubtedly suggest making a plan that exhibits how these applications are a should.”

Kendria’s inspiring skilled philosophies and methods for improve range, fairness and inclusion applications, have contributed to her definition of success. Trying again on her profession, Kendria hopes to encourage these at first of their skilled journey to acknowledge the ability of a powerful community of friends and pals and staying true to your self.

I’d inform my youthful self that the highest doesn’t really feel pretty much as good if you happen to don’t convey individuals with you,” remarked Kendria Sturdy. “To start with of my profession, I used to be so centered on navigating and climbing the company ladder that I remoted myself and outpaced my pals. The journey to the highest is far sweeter once you’re surrounded by individuals that you simply love. Your shut circle is all the things, and individuals who love you’re the actual treasure in life. What’s the purpose of reaching greatness if you happen to don’t have anybody to have a good time it with. For younger Black and Brown professionals who hope to be in an government place, by no means lose sight of your self. In life, you’re going to be uncovered to totally different individuals, networks, jobs, and many others. however you by no means wish to change your self to slot in since you had been born to face out. One of the best ways to succeed in your goals is to leverage your true self and treasure the issues that make you distinctive. In case you’re in a spot the place you’re feeling such as you’re not valued, it may not be the place for you. Your path in life ought to have a good time that your uniqueness, and people are the environments, social circles and jobs the place you’ll thrive.”

Godrej North America is a subsidiary of the Godrej Client Merchandise Restricted (GCPL) division of the Godrej Group. GCPL presents premium-quality hair care merchandise at inexpensive costs to girls around the globe via main textured haircare manufacturers together with African Delight®, Lovely Textures®, Curl Rehab®, Elasta QP®, Motions®, MegaGrowth®, Proline®, Comfortable & Lovely®, TCB® and Darling®. To study extra about Godrej North America, please go to https://www.godrejnorthamerica.com/.



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