John Lewis’ annual report 2021 reveals our obsession with air fryers


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  • This 12 months’s Store, Dwell, Look report by John Lewis has revealed simply how obsessed we’re with air fryers. The useful kitchen equipment has been dubbed a product that outlined the final 12 months, with John Lewis’ air fryer gross sales going by means of the roof.

    Additionally on the checklist was the intriguing mixture of trampolines, tents, Crocs and speedos… However it appears the perfect air fryers have actually modified how we prepare dinner.

    Picture credit score: John Lewis

    John Lewis’ air fryer gross sales

    There was a 400% improve in John Lewis’ air fryer gross sales this 12 months. Marketed as a health-conscious buy, many air fryer followers love them for a way handy they’re. Their smaller measurement means they take a lot much less time to pre-heat than the oven, they usually beep when your meal is prepared.

    Additionally they take little or no taking care of – simply wash the drawer or put it within the dishwasher and it’ll be able to go once more within the morning. The compact design means you gained’t must rearrange your area – though sensible kitchen equipment format concepts will assist preserve your worktops feeling Marie Kondo tidy.

    Best Residence Ecommerce Editor Millie Fender purchased one after her pal raved about hers, and is now an air fryer convert. ‘I picked up a Black Friday discount final 12 months, and it’s completely reworked the way in which I prepare dinner,’ she says.

    air fryer in kitchen

    Picture credit score: Getty

    ‘Particularly working from residence, having the ability to put a fishcake or a rooster fillet within the air fryer and set it to prepare dinner for a pre-set period of time has been an enormous comfort when making salads or speedy sandwiches,’ she says.

    Millie recommends airfryer newbies to strive one thing like chips or your frozen favourites like fish fingers or veggie burgers. ‘It’s true that air fryers do make superb chips with out the necessity to deep-fry,’ she provides.

    ‘I chop potatoes into wedges, toss them in a tablespoon of oil and a few seasoning, and pour them into the air fryer basket for round 20 minutes. Additionally they prepare dinner bacon brilliantly, leaving crispy rashers in round eight minutes, and since the fats renders and drains away, it’s additionally a more healthy solution to take pleasure in a bacon sarnie.’

    air fryer with chips

    Picture credit score: Getty

    John Lewis’ Store Dwell Look report 2021

    John Lewis’ annual report appears again on the best-selling merchandise and traits, giving an perception into our purchasing habits. Again in 2017, the report confirmed an enormous curiosity in unicorn and mermaid-themed equipment and pool inflatables.

    Two years later, in 2019, we had linen mattress sheets, reusable straws and sensible doorbells. ‘The unprecedented occasions of 2020 and 2021 have left a everlasting mark on how we store, stay and look,’ says Pippa Wicks, Govt Director at John Lewis.

    ‘Folks have turn into clearer about what issues to them and their work-life steadiness has shifted in the direction of life,’ Pippa provides. In addition to re-evaluating our working lives, we additionally turned those that rave about air fryers.



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