LG G7 ThinQ Arms-on: ‘ThinQ’ of the chances


When information broke early this yr that LG was rebranding the G collection, the going principle was that it might be a significant overhaul.

As an alternative, LG saved the ‘G’ title, however hooked up one other of its model names — ThinQ — a phrase that now seems throughout a spread of LG merchandise, from good home equipment to good audio system.

Although the rebranding wasn’t fairly as groundbreaking as many predicted, it’s nonetheless a powerful declaration.

Including ThinkQ to the G-series reveals the corporate has an inkling that AI is majorly essential to its future, a future through which producing {hardware} would possibly find yourself being of secondary significance to the factitious intelligence it homes.

However whereas LG’s new AI-focused branding for the G7 ThinQ is daring, the South Korean firm’s method to the general design of the flagship is arguably extra cautious than in years previous.

6.1-inch QHD+ show, 3120 x 1440 pixels, 19:5:9 side ratio

5.7-inch, QHD+ show, 2880×1440, 18:9 side ratio

6.0-inch, Quad HD+ show, 2880 x 1440 pixels, 18:9 side ratio

32GB (expandable as much as 2TB)

64GB (expandable as much as 2TB)

16-megapixel (f/1.6) + 16-megapixel (f/1.9)

13-megapixel (f/1.8) +13-megapixel (f/2.4)

16-megapixel (f/1.6, OIS) + 13-megapixel (f/1.9)

Fingerprint (rear-mounted), accelerometer

Fingerprint (rear-mounted), accelerometer, gyro, proximity, compass, barometer, color spectrum

Fingerprint sensor, Barometer, Three-axis gyro, Accelerometer, Proximity sensor

Notched show, Color: Platinum Grey, Aurora Black |

Colors: Ice Platinum |USB Sort-C port, Headphone jack, IP68 licensed water and dirt resistant

Color: Cloud Silver | Bluetooth 5.0 BLE, NFC , USB Sort-C 2.0 (3.1 appropriate), IP68 water/mud resistant, 32-bit Hello-Fi Quad DAC, Daydream Licensed

6.1-inch QHD+ show, 3120 x 1440 pixels, 19:5:9 side ratio

5.7-inch, QHD+ show, 2880×1440, 18:9 side ratio

6.0-inch, Quad HD+ show, 2880 x 1440 pixels, 18:9 side ratio

32GB (expandable as much as 2TB)

64GB (expandable as much as 2TB)

16-megapixel (f/1.6) + 16-megapixel (f/1.9)

13-megapixel (f/1.8) +13-megapixel (f/2.4)

16-megapixel (f/1.6, OIS) + 13-megapixel (f/1.9)

Fingerprint (rear-mounted), accelerometer

Fingerprint (rear-mounted), accelerometer, gyro, proximity, compass, barometer, color spectrum

Fingerprint sensor, Barometer, Three-axis gyro, Accelerometer, Proximity sensor

Notched show, Color: Platinum Grey, Aurora Black |

Colors: Ice Platinum |USB Sort-C port, Headphone jack, IP68 licensed water and dirt resistant

Color: Cloud Silver | Bluetooth 5.0 BLE, NFC , USB Sort-C 2.0 (3.1 appropriate), IP68 water/mud resistant, 32-bit Hello-Fi Quad DAC, Daydream Licensed

For one factor, simply as many smartphone producers are busy walling their gardens within the title of innovation, LG has made some notably pro-consumer decisions with the G7, together with conserving the headphone jack and launching Google Assistant by way of its new devoted AI button, reasonably than a Bixby-style in-house AI.

Nonetheless, LG places its mark on the Assistant with customized instructions particularly tailor-made to the G7 and its options. As an example, you possibly can ask Assistant to take a wide-angle selfie.

Other than the brand new AI button, although, the outside of the gadget doesn’t introduce something too groundbreaking for the G-series.

LCD over OLED

Probably the most eye-catching component of the G7 is little question its display screen, which is a notched 6.1-inch LCD panel with a 1440 x 3120 pixel decision and 19.5:9 side ratio.

It’s an enormous enchancment over the G6’s 5.7-inch LCD show with a 1440 x 2880 pixel decision and 18:9 side ratio. The dimensions of the show brings it close to plus-size opponents like Samsung’s Galaxy S9+, which has a 6.2-inch show, or the Huawei P20 Professional, which can be 6.1-inches.

An OLED show may have been justifiably anticipated, provided that LG made a lot of the OLED panel on the V30, the latest entry to the V-series, which frequently serves as a check mattress for options that later arrive on a G-series gadget. Nevertheless, after the display screen burn-in criticism directed on the LG-produced Pixel 2 XL, it is smart LG opted to play it secure with LCD.

In fact, one couldn’t discuss in regards to the G7 with out mentioning its notch. Although LG’s G7 is changing into simply one other gadget with an iPhone X-style display screen cut-out, the corporate has added some software program customizations that make it semi-unique.

Not solely can customers ‘flip off’ the notch, making it right into a black bar, they will additionally change it to characteristic completely different customizable colors. This additionally ties into LG’s second display screen idea, an concept it’s been enjoying with for some time by way of the V-series.

Other than the show enhancements, the G7 takes an exceedingly staid method to aesthetics. It options aluminum sides, a Gorilla Glass again (permitting for wi-fi charging), slim bezels and a spherical rear-facing fingerprint sensor. Moreover, it’s IP68-certified, like its predecessor.

Look-wise, the G7 does little stand out subsequent to different flagships, missing the prospers that Samsung and Apple use to mark their merchandise — assume the S9’s curved edge show and the iPhone X’s notch design, which set off a cascade of copycats together with the handset being previewed right here.

Impressively loud

LG did make an modern design selection internally with its ‘Boombox Speaker.’ The corporate says it got here up with a brand new means to make use of the interior house of the smartphone as a resonance chamber, permitting it to amplify sound as much as ten instances over its opponents.

Although we weren’t provided a comparability, it was impressively loud, particularly when set down on a flat floor for additional amplification. The standard, nonetheless, was removed from preferrred. It sounded tinny and would little question grate on the nerves of audiophiles. Nonetheless, it might definitely serve its function in a makeshift get together state of affairs.

Along with the Boombox Speaker, the G7 gives a Hello-Fi Quad DAC and DTS:X 3D Encompass Sound, persevering with LG’s sturdy give attention to high quality audio.

The corporate says it’s additionally proud that the gadget is appropriate with Grasp High quality Authenticated (MQA) audio, a codec for top constancy digital audio streaming and obtain.

However past design, audio or actually anything to do with the handset, LG put an emphasis on its digital camera throughout its hands-on presentation to press.

Digital camera focus

The South Korean firm has amped up its digital camera credentials, with twin 16-megapixel rear shooters, one in every of which gives a f/1.6 aperture and 71-degree field-of-view, whereas the opposite includes a f/1.9 aperture and 107-degree discipline of view.

This can be a main enchancment over the G6, which had twin 13-megapixel shooters, and in addition a step up on the V30, which had a 16-megapixel and 13-megapixel dual-shooter setup. The digital camera boasts diminished wide-angle distortion, real-time bokeh impact and improved low-light capturing — all of which proved correct throughout our quick trial time with the gadget.

However the true crowning glory of the G7’s digital camera is its AI. Wave the digital camera round with AI mode on and also you’ll see phrases pop up, guessing what’s in view. As soon as it clocks its setting, it routinely adjusts the digital camera settings to that scene, a helpful possibility for pictures amateurs.

The AI characteristic carried out nicely, at all times touchdown on the precise topic ultimately. Moreover, LG says the AI is all on-device, which ought to assuage privateness fears.

I ought to word right here that one of these on-board intelligence is definitely not exceptional, being that it’s a characteristic out there on most trendy DSLRs. Even an entry-level DSLR from Nikon, as an illustration, has an inside database of 30,000 photos. 

In the meantime, the selfie digital camera gives an 8-megapixel shooter with an f/1.9 aperture, and took passable photographs from the few check pics I snapped.

LG’s traditional non-stock Android

All this runs on an octa-core Snapdragon 845 chipset with 4GB RAM and 64GB of inside storage, backed by a 3,000mAh battery. In fact, we weren’t in a position to check any of these items extensively throughout our quick time with the gadget, however the smartphone ran easily and didn’t crash throughout our time with a number of pre-production handsets.

As for the software program, it was a lot the identical as we’ve seen for the previous a number of LG premium handsets. There’s nonetheless a disappointing lack of inventory Android options built-in — which is maybe not stunning however disappointing given LG and Google’s collaboration on Assistant — and a good quantity of LG’s personal software program competing for consideration on the gadget.

With a bit customization, although, this might definitely be some of the polished and consumer-friendly LG smartphones to ever hit the market.

It’s a tool with one foot sooner or later by way of its sturdy AI focus, and one up to now, with its continued assist for the headphone jack and lack of visible aptitude. That mixture is likely to be simply what customers want in the intervening time, nonetheless. Whether or not or not the G7 will ship an ideal fusion of futurism and practicality is but to be seen — look ahead to our evaluation within the coming weeks — however LG’s semi-rebranded G7 ThinQ is making a compelling argument for the concept thus far.

Images and videography by Patrick O’Rourke. 



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