Philips launches newest product in male grooming, Virat Kohli unveils OneBlade, Advertising and marketing & Promoting Information, ET BrandEquity


Philips launches latest product in male grooming, Virat Kohli unveils OneBlade Royal Philips on Monday introduced the launch of the newest product in male grooming know-how – the Philips OneBlade. Based on the corporate, it combines capabilities for styling, trimming and shaving in a single hybrid device.

Setting a brand new benchmark within the male grooming phase in India, OneBlade is a one cease resolution for right now’s males who love experimenting with their facial hair type with out an excessive amount of trouble, the corporate stated.

OneBlade combines modern-day know-how of Philips break-through innovation which permits males to type, trim and shave with only one device, whereas protecting the pores and skin feeling tender. The twin sided blade permits straightforward styling and shaping of beard. It features a single alternative blade, constructed with a chargeable deal with that provides three trimming combs of 1, 3 and 5 mm, respectively that lasts as much as 4 months. It comes with a protecting plate on high of the cutter, stopping the blade from touching pores and skin and a long-lasting battery that holds 45 minutes in a single cost.

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“At Philips, our endeavour is to design all our merchandise protecting in thoughts the evolving wants of our shoppers. Our newest addition, the Philips OneBlade stands out in its class and supplies a one cease resolution for males trying to embrace their very own type with out the rigidity of conventional male grooming. It offers a superior chopping efficiency and empowers millennial males to expertise the facility of three – type, trim and shave. We hope our shoppers throughout India would profit from this modern product whereas reaching their finest styled look”, Gulbahar Taurani, president, private well being, Philips India Subcontinent, stated.

“I’ve at all times liked experimenting with my seems to be – it goes with my character. I favor Philips merchandise as they assure nice styling with comfort and luxury. It combines trimming, styling and shaving in a single machine with the reliability, consolation and comfort one can anticipate from Philips merchandise. Given my busy schedule, Philips OneBlade is a should have for me”, Virat, model ambassador for Philips male grooming stated.

Encased in a water-proof physique, the OneBlade is waterproof, can groom each moist and dry hair and supplies a refreshed look with none cuts and nicks, the corporate added.



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