With the male grooming trade selecting up, Philips India is exploring the potential for localising the manufacturing of beard trimmers. The Indian arm of the Dutch main Royal Philips had been instrumental in creating the home electrical shaver and beard trimmer classes.
By the way, India is among the many fastest-growing markets for Philips, and trimmers proceed to be its most offered merchandise.
Whereas kitchen home equipment, dwelling home equipment and feminine grooming are different classes the place it already has made-for-India (localised) choices from its Chennai (company-owned) and Himachal Pradesh (third-party manufacturing) amenities, the whole male grooming portfolio of beard trimmers and electrical shavers is at the moment being imported.
In keeping with Gulbahar Taurani, President, Philips Private Well being, the corporate is engaged on figuring out gaps the place it may herald its choices. If required, localisation may occur.
Male grooming is now an enormous and rising market with units comparable to shavers and trimmers gaining recognition. Quite a lot of Indian and overseas manufacturers comparable to Syska, Havells and Braun are already current.
Aside from units, security razors and shaving options (comparable to lotions and aftershave), male grooming has expanded to incorporate beardwashes, development oil, and shampoos.
“We’re a market chief on the subject of the male grooming section in India. In truth, relying on the necessity, localisation of manufacturing can occur inside a yr or later,” Taurani instructed
“We aren’t averse to localisation and have accomplished it throughout classes comparable to mixer grinders, steam irons and so forth to swimsuit India necessities,” he added.
In its 2018-19 annual report, Philips India reported gross sales of ₹4,240 crore and revenue after tax of ₹176 crore. Whereas 26 per cent of its income comes from the non-public well being section (female and male grooming, kitchen home equipment comparable to air fryers and mixer grinders), somewhat over 44 per cent comes from well being methods. Innovation providers account for about 29 per cent.