Philips has been a well-established producer throughout many alternative classes through the years. A couple of quick months in the past, the corporate launched its new collection of luxurious espresso machines with the Philips Saeco Xelsis and Philips 3200 ranges. A couple of days in the past, the model modified gears, switching to its shaving vary, launching the all-new OneBlade vary of shavers. With the key shift in facial hair tendencies in recent times, particularly amongst millennials, there was an enormous disruption for the male grooming market in South Africa.
The rise in male grooming, the trade has profited throughout the trade, together with the rise in male grooming salons and associated companies, in addition to aids comparable to beard oils and brushes to maintain you wanting your freshest. Male millennials are shaving much less and styling extra (with solely 9% of males aged 18-24 shaving each day), expressing themselves via the ever-changing facial hair tendencies. Whereas there was a notable enhance in facial hair tendencies, there’s one know-how that hasn’t modified a lot over the identical time – razor blades and shavers. That is the place the Philips OneBlade is available in. The OneBlade vary is the primary blade, which has been designed for the fashionable market, permitting males to trim, edge or shave their beards at any size with full consolation and comfort.
The OneBlade introduces a brand new manner of shaving and maintaining your beard maintained, permitting males to free themselves from the effort and ache skilled utilizing present instruments. The brand new shaver incorporates a revolutionary hybrid know-how that integrates a fast-moving blade – at 200 instances a second – together with the safety system that may preserve your pores and skin blissful, lowering irritation as the results of shaving. Philips has added a second protecting function by the use of a glide coating, which permits the blade to glide alongside the pores and skin.
The brand new vary of shavers permits customers to realize the perfect outcomes from every shave, without having to plan forward for trims that want time to develop again on account of slicing it too quick. It additionally removes the necessity for any further instruments and shaving foam, whereas on the similar time lowering nicks and cuts – the bain of all beard-shaving males. Mike Mckechnie, Senior Director And Market Lead Africa, Private Well being, Philips Africa had this to say in regards to the launch of the OneBlade vary:
“At Philips, we all know youthful males are shaving much less and styling extra however are having issue discovering the best device for the job. Individuality is vital to them, as is time effectivity. Philips OneBlade, with its distinctive performance, provides them an answer, no matter their size of facial hair.”
The Philips OneBlade vary is obtainable at Dis-Chem, Clicks and Takealot and retails for the really useful pricing as per the under. The vary will launch in further shops and places from April 2020.
- Philips OneBlade QP2510 – R499
- Philips OneBlade QP2520 -R699
- Philips OneBlade QP2530 – R899
- Philips OneBlade One Pack Replaceable Blades – R249
- Philips OneBlade Two Pack Replaceable Blades – R 449