Omniscreen techprovider Samba TV has introduced a partnership with adtech platform Smartclip to increase into Spain.
Samba stated that increasing into Spain “delivers one other key pillar” in its progress technique, with the nation being its fifth main market launch this yr after Australia, the UK, Germany and in France by way of a partnership with MediaSquare.
The partnership will make Samba TV’s proprietary good TV viewership information obtainable to Spanish advertisers by means of Smartclip’s adtech platform. Samba stated that its ACR-powered viewership information will enable advertisers in Spain to attain incremental outcomes past linear TV buys and measure marketing campaign attain and frequency.
David Barker, SVP of Worldwide Gross sales at Samba TV, stated: “The momentum now we have skilled the previous 12 months in Europe is thrilling, as extra media corporations, manufacturers, and companies lean into Samba TV’s distinctive information on tv viewership to future-proof their omniscreen methods.
“The mixture of our privateness compliant viewership information and Smartclip’s spectacular tech infrastructure will empower advertisers to drive significant enterprise influence and future-proof their omni-screen promoting methods as viewership behaviour continues to evolve.”
Ángel Fernández Nebot, nation supervisor Spain at Smartclip, stated: “At Smartclip, we proceed to maneuver in direction of built-in options, which reply to present multi-screen consumption. Our strategic partnership with Samba TV permits us to attain a novel place available in the market. Due to this settlement, we are able to supply the perfect promoting options, benefiting from the synergy between linear tv and the remainder of the media.”