Samsung Launches Bespoke Fridge Vary – Samsung Newsroom U.Okay.

The brand new Bespoke Fridge vary from Samsung faucets into traits of modularity and customisation, exhibiting that need for personalisation and a bespoke aesthetic is extending to house home equipment.



LONDON, UK – 11th August, 2021:  The Samsung Bespoke Fridge vary is available for purchase now from Samsung Electronics UK Ltd at


The vary encompasses the most recent traits of modularity and personalisation within the house, with items that may be customised to swimsuit particular person types and storage wants.


Really revolutionary, the Bespoke Fridge vary affords interchangeable panels in 14 on-trend colourways, from vibrant pastels to glossy monochromes, and a variety of finishes resembling Glam, Satin, Stainless Metal and Cotta.


With extra time spent at house, individuals have change into more and more attentive to the best way home equipment match into their residing areas. No matter mixture of items would possibly swimsuit a buyer as their life-style wants change and develop – whether or not it’s having equivalent fridge freezers or a extra eclectic ‘combine and match’ strategy – the Samsung Bespoke Fridge vary has an answer for everybody.


Introducing the Bespoke Fridge vary


Samsung’s Bespoke Fridge line-up affords a collection of module(s) based mostly on extra concerns than ever earlier than, together with buyer private style and life-style wants.


Select from:


The Bespoke Fridges & Freezers (1-door module)



The Bespoke Traditional Fridge Freezer (2-door module)

Accessible in two top choices



Along with its dynamic vary of colors, supplies and modules, the Bespoke Fridge delivers on efficiency, in addition to design, and contains many superior refrigeration options*. These embrace Twin Cooling Plus™ expertise, Good Conversion™, Complete No Frost, Humidity Recent++ and SpaceMax™ expertise. The Bespoke Fridge vary additionally boasts each a Wine Shelf and Slide & Fold cabinets, the latter bringing additional flexibility.


Adapting to life-style wants with modular home equipment


Multi-functionality and modularity are key rising traits that permit for change and adaptation inside any residing house. Samsung’s Bespoke Fridge vary affords combos of freestanding modular items, that may be modified as typically as desired. A number of Bespoke fridges may also be mixed and upgraded, which means that Bespoke modules can merely be added for additional refrigeration house.


Creating alternatives by way of customisation

With the final 12 months igniting a heightened curiosity in personalisation inside the house, the brand new Bespoke Fridge line-up could be customised permitting the modules, colors and supplies to match every individual’s distinctive tastes and wishes. The times of a ‘one-size-fits-all’ mentality for kitchen home equipment are gone, and Samsung believes that customisation is as a lot about personalisation as it’s about having extra alternative.


We’re delighted to deliver the Bespoke Fridge vary to the UK” says Dan Harvie, Vice President, Head of Dwelling Home equipment, Samsung Electronics UK Ltd. “Our modular design allows individuals to simply adapt to altering circumstances and the multitude of colourways and supplies accessible deliver a degree of equipment personalisation that we’ve got by no means skilled earlier than. The previous 12 months has seen people make investments extra time and vitality into making their home a mirrored image of their character and with Bespoke, that is now simpler than ever to realize.”


Bringing the ‘Bespoke Dwelling’ imaginative and prescient to life


Merchandise from the Bespoke Fridge vary are the primary objects accessible from Samsung’s revolutionary Bespoke portfolio, introduced in Could 2021 as a part of the model’s imaginative and prescient for the modern-day house – the Bespoke Dwelling. The Bespoke House is full of home equipment which can be fantastically designed to swimsuit a large number of buyer preferences, however which can be additionally versatile to allow them to reply to prospects’ altering wants.



Order the Bespoke Fridge now at


Bespoke Fridges & Freezers 1.85m (1-Door) – RRP: £899.99-£999.99


Bespoke Traditional Fridge Freezer 1.85m (2-Door)- RRP: £749.99-899.99


Bespoke Traditional Fridge Freezer 2.03m (2-Door) – RRP: £999.99- £1,349.99


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