Videocon d2h Types Govt Promoting Gross sales Staff To Speed up New Focused Alternatives For Its Platform


MUMBAI, India, July 9, 2015 /PRNewswire/ — Videocon d2h Restricted (NASDAQ: VDTH), India’s quickest rising DTH service, has fashioned a brand new government promoting staff to be headed by Indian media gross sales consultants, it was introduced immediately. The promoting initiative, which is able to goal stock alternatives on the Videocon d2h platform, is available in response to constructive suggestions from Videocon d2h advertisers akin to Volkswagen, Honda, Disney, Sony TV, Zee Group and Star Sports activities, and faucets an Indian digital media house that’s increasing quickly.

For the primary time, Videocon d2h will supply focused promoting throughout its bouquet of regional language and proprietary channels in addition to different new channels to be launched shortly.  Media patrons will even be capable to promote on Videocon d2h’s dwelling channel and Information bar when altering channels.

The brand new Videocon d2h promoting gross sales staff is led by media veteran Tanmay Srivastava, who joins the corporate after serving because the Head of Promoting Gross sales for MSM Community, which represents Sony Leisure Tv, Sony MAX streaming on-line tv, SAB TV (India’s comedy channel) and MIX.  Reporting on to Rohit Jain, Deputy CEO, Videocon d2h has additionally recruited two different senior executives with intensive native promoting gross sales expertise.

Videocon d2h started providing promoting on its platform solely final yr, the inaugural effort specializing in its dwelling channel and it generated roughly US$1.5 million in fiscal 2015. With its expanded initiative, Videocon d2h is anticipating considerably greater promoting income good points in fiscal 2016.

Mr. Anil Khera, CEO of Videocon d2h, stated: “Immediately’s announcement reconfirms our dedication to repeatedly establish progress alternatives for our shareholders. With the objective of producing new income by way of an expansive, focused advert gross sales platform, we have now assembled a strong staff that’s greater than able to shifting this initiative ahead for us. We stay up for being part of their success in tapping Videocon d2h’s attain of 65 million customers with thrilling, new choices, and we anticipate the promoting program to develop even additional as we launch our personal branded channels sooner or later.”

Added Harry Sloan: “Through the current NASDAQ itemizing course of, we targeted on promoting gross sales as one of many vital excessive margin progress alternatives.  As we glance to roll out a bouquet of recent branded channels we will use the intensive attain of our platform to show advert gross sales into bottom-line {dollars}. This can be a program that may profit our rising shopper base, in addition to these advertisers searching for their stake within the profitable Indian TV market.

Given the thrilling progress in general Indian promoting and the tv advert market in India, we’re more than happy to see the event of an efficient promoting gross sales power carried out shortly and successfully.”

Previous to becoming a member of Videocon d2h, Tanmay Srivastava served as Head of Promoting Gross sales for the MSM Community, which represents Sony Leisure Tv, MAX, SAB and MIX.  On this publish, he supervised advert gross sales income technology from India-based shoppers for 16 worldwide feeds from the US, Canada, UK, South Africa, the Center East and Asia Pacific.  Previous to this, Mr. Srivastava labored for the Worldwide Enterprise of Indian Tv Community, the place he gained intensive expertise in promoting print, tv channels, on-line, regional channels and Doordarshan packages, in addition to slot gross sales and sponsorship for varied televised floor occasions.  With greater than 15 years expertise in promoting gross sales, enterprise improvement and account administration, Mr. Srivastava has additionally labored for such prime media organizations as Star TV, Nationwide Geographic Channel, NDTV and Zee Community.  He earned a Masters Diploma in Enterprise Administration from Bradford College within the UK.

Videocon d2h has achieved many firsts within the Indian DTH trade, akin to being first to launch the 4K Extremely HD Channel, 1000 GB Excessive Definition Digital Video Recorder, Radio Frequency Distant for DTH, Wi-fi DTH Headphones, in addition to 500 channels & providers.

About Videocon d2h

Videocon d2h is India’s quickest rising DTH service supplier which affords over 500 channels & providers. Videocon d2h additionally affords 35″HD” channels. It launched India’s first 4K Extremely HD DTH channel.  Videocon d2h affords India’s first 1000 GB Excessive Definition Digital Video Recorder and is the primary DTH service supplier to supply Radio Frequency Distant Management (accessible with Excessive Definition Digital Set High Field with limitless recording).  Powered by the MPEG-4 and DVB-S2 expertise, Videocon d2h affords providers akin to 12 PIP Mosaic, d2h Cinema, climate updates and a number of tickers to rework your TV right into a hub of leisure and data. It affords Excessive Definition channels in 1080p, HDD Sound and 16:9 facet ratio. Other than these, it additionally affords the Lively Music service, which incorporates 41 Audio / Video lively music channels, 24-hrs a day. As well as, Videocon d2h offers round the clock immediate and environment friendly buyer help in 9 regional languages along with English and Hindi from the devoted 8 Buyer care centres current in seven areas.

Videocon d2h is probably the most valued Indian firm on NASDAQ by fairness market capitalization as of Could 28, 2015 and was the primary Indian media firm to be listed on NASDAQ.

Media Contact:

Jeff Pryor/Precedence PR
e. [email protected]
t. +1 310-954-1375

Investor Contact:

James A. Graf
e. [email protected]
m. 310-209-7280

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